The Brief
Even in today's organic conscious world, it can be deceivingly difficult to find beauty products that aren't full of nasties. Totally paraben-free and embracing high-end beauty, Puresha is a new concept in online cosmetics shopping. Jo Cruickshanks, Puresha's founder, approached us to create an online shop that embraced her vision of an e-boutique selling purely organic and natural products. Armed with an already impressive brand portfolio, we set about bringing the site to life and giving it stand out from the other pale imitations out there.
The Approach
Allowing Vics to luxuriate in lots of nice products and the guys in the office to get in touch with their feminine sides, we began researching the cosmetics market in-depth, with a particular slant towards the natural and organic sector. From analysis of the brand, it became clear that the most important considerations for the potential Puresha customer were the simultaneous purity and quality/luxury of the products. With this in mind, it was key to the site's success that the shopping environment proved luxurious and a pleasurable site to visit, encouraging purchasers to linger. Together with the client, a number of compelling site features were developed, including:
- Founder Favourites - Jo's personal products of choice
- In the Press - an overlay technique allowing easy self-updating uploads of press cuttings
- We Love - Puresha's top picks of the week.
And What Did We Learn?
The site embodies the values of Puresha down to a t - modern, stylish and feminine. One month after launch, it's been featured in best selling glossy Marie Claire as one of the best new beauty sites, and has received countless accolades from its ever-increasing bank of users. We're continuing to add features and functions to the site, including affiliate integration, and a personal shopper device.